The tools of design thinking are intellectual and conceptual, and while design thinking toolkits can be incredibly useful, they don’t guarantee “mastery” of design or design thinking. It’s a nuanced process that takes time and instruction to build design cognition, a sharp eye, and skilled hands.

Project work demands that we focus on the specifics of a user experience, trying to understand what motivates choice and particular behaviors. But, the meaningful differences often lie in social and cultural norms that make us tick such as perceptions, beliefs, rituals, and values.

A closing essay for a 2012 booklet on the experience and value of frog’s immersive form of design research is a chance to reflect about the deeper motivations for doing this kind of work. 

The rich data sets from sensed behavior might enable products and services to continuously tailor features and functions in response to changing user behaviors.

Contemporary Catholicism and Christianity takes a retail form during Mass. Today’s design principles may favor posturing and projection over staid symbolism and habitual practice.