A closing essay for a 2012 booklet on the experience and value of frog’s immersive form of design research is a chance to reflect about the deeper motivations for doing this kind of work. 

The rich data sets from sensed behavior might enable products and services to continuously tailor features and functions in response to changing user behaviors.

Contemporary Catholicism and Christianity takes a retail form during Mass. Today’s design principles may favor posturing and projection over staid symbolism and habitual practice.