Improving online grocery shopping through trusted recommendations

Spring 2020

Have you ever been surprised to learn that your personal shopper didn’t get the cookies you ordered online, then realized the kind they got you weren’t gluten-free?

The wkrm team partnered with a leading North American grocery chain to understand what’s behind substitutions and explore ways to improve the overall experience and the outcomes.

Click here to see the a summary of research, ideation, prototyping, and delivery.

  • Planning an activity for the client KO meeting

  • Developing problem frames

  • Ideation session

  • wkrm studio

  • Research data wall

  • Sharing stories from research

  • Reviewing empathy maps

  • Developing design criteria

  • Ideating

  • Sorting concepts with the client team

  • Concept critique

  • Prioritizing ideas

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