Transit

In the early 2000s, I worked with fd2s, an environmental graphic design firm in Austin, Texas, to lead a strategic project helping the city transit authority, Capital Metro, develop best practices and guiding principles for its growing system. We used ethnographic research to understand rider and non-rider experiences and translate those findings into strategic policy and programs.

Capital Metro Great Customer Care Program

  • The Experience Lens is an organizing framework for 9 touch points of the rider and non-rider experience

  • New List Item

  • Ridership Study including interview findings and journey map

  • Detailed research data about a rider’s barriers, routes, activities, tools, perceptions, and expectations

  • A Transit Best Practice: Provide for Basic Comforts

  • Transit Guiding Principles

  • Guiding Principles reference poster

  • New List Item

  • Best Practices reference poster

  • New List Item

  • Prioritized Project Matrix

New transit stop signs for the City of Austin were a product of the Capital Metro Great Customer Care Program. While at fd2s, I led the sign system design and worked with our team to prototype and test signs at a bus stop.

Capital Metro Transit Sign Usability Study

  • Test protocol and participant demographics

  • Suggested revisions

  • General impressions of participants

  • Research insights

  • Test finding: add more landmarks and University of Texas areas to the city map

  • Test finding: increase visual contrast

  • Test finding: add reflective tape to the pole to increase visibility at night

Capital Metro Rapid Bus Branding

I led the design of a new transit service mode for Capital Metro called Rapid Bus—high-capacity, high-frequency buses that travel North and South in the city.

  • System branding (logotype and mark)

  • Vehicle livery

  • Promotional materials & public messaging

  • Uniforms

  • System graphic standards

Capital Metro Rapid Bus Signage Design Study

The Rapid Bus program also included branded signage that linked the service branding with signage and stops. I led the system information design.

  • Sign information architecture

  • Sign types diagram

  • Sign types diagram

Capital Metro Rapid Bus Transit Stop Design Study

Our work included reference design studies for various transit stop types. Each design considered different city conditions and presented a family of solutions.

  • Transit stop family concepts (sketches by Curtis Roberts of fd2s)

  • Transit stop Best Practices and Guiding Principles

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Wayfinding