Mail in DNA testing kits, like AncestryDNA, help people learn more about their personal health and past from the comfort of their home.
Why is it novel?
Doesn’t require a trip to the doctor. No invasive procedures (no blood draw). Adds scientific fact to family folklore (confirm or debunk myths); provides families with greater perspective about health/risks.
Why does it work?
It’s personal, revealing, easy, and convenient.