All tagged Cultural Norms

Thick description, or the sorting through of “webs of significance that man himself has spun”, is an ethnographic reporting technique defined by Clifford Geertz in his seminal book The Interpretation of Cultures. This form of reportage may be applied to many stages of design research and types of insight. 

Thoughts on design research during a transitional period when industry was opening up to the value of behaviorial insight. I propose four practical purposes and attempt to describe the method’s designerly tendencies.