All tagged Ethnography

A city with good form performs for its residents. To find out how, our team went inside homes and lives, walked streets, and shopped markets. We found a care community generations old. We found the qualities behind the performance.

We interviewed one person to be a nanny for our children. When she arrived at our doorstep for the first time, most of her nuclear family joined. The message and the value prop was, “You don’t just get me, you get us. And we get you.” Full access into another culture and the chance to play some part in their heritage, their “life-history” is an intimate privilege. 

A single picture, considerately shot, can reveal meaningful insight about a situation. Designers and project teams may use an image to influence an idea or make a case for design intent by publishing the story to larger communities of interest. 

While in Shanghai studying the social and cultural factors of nutritional supplements, our team checked into a traditional Chinese care facility to receive centuries-old, non-invasive, systemic therapies for our aches and pains.