All tagged Ethnography

Project work demands that we focus on the specifics of a user experience, trying to understand what motivates choice and particular behaviors. But, the meaningful differences often lie in social and cultural norms that make us tick such as perceptions, beliefs, rituals, and values.

A closing essay for a 2012 booklet on the experience and value of frog’s immersive form of design research is a chance to reflect about the deeper motivations for doing this kind of work.