More fitness personalities and programs target specific body parts, require less equipment, time, and financial investment. Online channels such as YouTube, Facebook, and Instagram provide easy distribution channels for how-to videos and educational content.
Why is it novel?
There is less need for gyms, equipment, and costly fitness programs to get in shape and attain wellness.
Why does it work?
Technology extends the reach of innovative fitness experts to more people who can’t afford big brand services and equipment.